You’ve booked your newborn session… and now you’re standing in front of your cupboard thinking, “I have nothing to wear.” The good news is: you don’t need a whole new wardrobe. Simple, soft, neutral outfits photograph beautifully and keep the focus where it belongs — on your baby.
For a soft, timeless look, choose:
Whites, creams, beige and soft grey
Dusty pink, blush, mauve, sage, light blue
Soft browns or stone tones
These colours suit almost every skin tone and work beautifully with natural newborn palettes (blankets, wraps, soft backdrops).
Avoid:
Very bright neons
Strong red, bright orange, harsh black
Big logos or busy patterns
You’ve just had a baby — comfort first. Great options:
A simple, flowy dress in a neutral tone
A soft knit top with leggings
A camisole with a loose cardigan
Think “movement and softness”, not tight and restrictive. If you’re breastfeeding, choose something with easy access so feeds during the session aren’t stressful.
Keep dad’s outfit simple and low-contrast:
Plain t-shirt or button shirt in white, grey, beige, light blue
Jeans or chinos
No heavy logos or bold stripes
Dad doesn’t need to be “dressed up” — he just needs clean, simple, solid colours that photograph well.
For toddlers and older children:
Neutral dresses, plain t-shirts, or simple rompers
Bare feet (often looks cutest in studio)
Soft hair clips or headbands (avoid giant bows that cover faces)
If you want to add a print, choose something subtle (tiny florals, fine stripes) and keep everyone else in solids.
You don’t have to match exactly. Rather think in terms of a colour palette: for example, cream + beige + dusty pink, or white + grey + soft blue. That way you coordinate without looking like you’re all wearing uniforms.
Many parents love the classic wrapped newborn look, which I provide in studio — but you’re also welcome to bring:
A special onesie or outfit
A meaningful blanket made by granny
A simple, plain vest
Try to avoid stiff, fussy clothing or big collars that cover baby’s face when held.
Check for big creases on clothing
Remove hair ties from wrists
Empty pockets (no big phones or keys showing)
Quick lint/flake check on darker items
Once you’re dressed, let go of the rest. Your newborn session is about connection, not perfection.
Here are some other helpful newborn-related blogs for you:
7 Newborn Baby Clinics in Pretoria
Recommended Baby Health Clinics Pretoria